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Hometown Hero

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“Have tissues handy because you won't be able to stop the tears.”

SOCIAL BUZZ

“This spot will give you the chills.”

OVERVIEW

Kevin Durant surprised and inspired a young boy named James. The connection was special as the two share more than just their hometown: they both are fearless dreamers who consider their mothers to be their biggest supporters. We captured the magic of their meeting on camera and then shared it while everyone was watching to see Durant play his first games as a Golden State Warrior.

RESULTS
  • 10 MILLION REACHED
  • 27K COMMENTS
  • 5.1M VIEWS
  • 81K LIKES
  • 27K SHARES
AWARD-WINNING CONTENT
  • 2017 Davey Awards – Branded Entertainment | Short Form
  • 2017 Davey Awards – Best Commercial | Consumer Products Category
  • 2017 People’s Telly – Silver Telly Winner | Online Advertising – Video
  • 2017 Communicator Awards – Excellence Winner | Online Advertising
  • 2017 Communicator Awards – Excellence Winner | Branded Content

“The work is fantastic: emotional, brand-building and inspiring. Hometown Hero - James is really, really great"

- JOHN OSBORN | CEO, BBDO NEW YORK