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LOVE
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NEWBORN

AMERICAN FAMILY INSURANCE
TV COMMERCIAL

“Newborn” uses magical realism to convey that life’s better under the American Family Insurance roof because when you feel totally protected, you’re free to enjoy your dreams. It celebrates the existence of present, doting black dads–a truth recognized by the culture but not widely portrayed. The spot rose above the noise of its competitors by being quiet: it features a lullabye-like rendition of “Lean on Me” by Bill Withers, to help underscore the tranquility of the moment while paying homage to the culture.

HOMETOWN HERO

AMERICAN FAMILY INSURANCE
BRANDED CONTENT

American Family Insurance brand ambassador Kevin Durant surprises and inspires a young boy named James. The connection is real: not only are the two from the same town, but they also are both fearless dreamers who consider their mothers to be their biggest supporters. We captured the magic of their meeting on camera and then shared it while everyone was watching to see Durant play his first games as a Golden State Warrior.

MARCHING
BAND

AMERICAN FAMILY INSURANCE
TV COMMERCIAL

“Marching Band” tells the story of a young girl with a big dream. The spot shows her path to becoming a drum major, which came with a lot of practice, hard work, determination — and her family’s support. It taps into HBCU culture while driving home messages of inspiration that everyone who watches can resonate with. “Marching Band” won two Silver Telly Awards and two Silver AAF Awards.

NIGHT

AMERICAN FAMILY INSURANCE
TV COMMERCIAL

Life's better when you're under the American Family Insurance roof, because when you're protected by American Family Insurance, you're free to enjoy the dreams you’ve worked so hard to achieve. Like the dream of having your newborn baby finally fall asleep–so you can enjoy some peace of mind.

TIME THE MARCH

TIME
BRANDED CONTENT

TIME and American Family Insurance partnered up to preserve the legacy of Dr. King by recreating his 1963 March on Washington in an innovative VR exhibit leveraging groundbreaking technology. The brands created a complementary immersive educational experience featuring reenactors, activists who were present at The March, and modern-day young changemakers. All designed to inspire the next generation to fearlessly pursue their dreams of changing the world.

JETER
THE CAPTAIN

AMERICAN FAMILY INSURANCE
TV COMMERCIAL

ESPN’s ‘The Captain’ pays tribute to Derek Jeter’s impact on and off the field. We worked with American Family Insurance to air a series of commemorative spots that complement the documentary and depict Jeter traveling back in time to thank many of the important people in his life who helped him achieve his baseball dream. ‘The Captain’ is the recipient of two Silver Telly Awards, a Bronze Telly Award and Silver AAF Award.

CARWASH

AMERICAN FAMILY INSURANCE
TV COMMERCIAL

"Car Wash" is about protecting the dream of a father who won’t let anything get in the way of taking his daughter to a special dance. Tapping into meaningful emotions and cultural nuances like the ones featured here is why American Family Insurance’s ‘Life’s Better’ campaign continues to resonate deeply with consumers. Life’s better when you’re under the American Family Insurance roof. Because when you feel totally protected, you’re free to enjoy your dreams.

JOY

ACA
TV COMMERCIAL

“Joy” gave audiences a new way to think about health insurance by focusing on how they can safeguard what is most precious to them. We worked with HealthCare.gov to enroll more African Americans by shifting the narrative about their role in the healthcare system. The campaign helped make the 2022 Open Enrollment Period the most successful ever. ‘Joy’ won two Silver Telly Awards.

RHYTHM
& PARADISE

NINTENDO
BRANDED CONTENT

Nintendo was looking to build relevance and market share for the DS console and software titles among women 18-34.  We led negotiations to acquire Beyonce Knowles to help create excitement and awareness around the product offerings.