“Marching Band” tells the story of a young girl with a big dream. The spot shows her path to becoming a drum major, which came with a lot of practice, hard work, determination — and her family’s support. It taps into HBCU culture while driving home messages of inspiration that everyone who watches can resonate with. “Marching Band” won two Silver Telly Awards and two Silver AAF Awards.
In “Champions,” we tell the story of a little girl who aspires to win a regional dance competition. We are reminded that big dreams take a village and are made possible by the support of family and friends who root for us along the way. “Champions” won two Bronze Telly Awards and two Silver AAF Awards.
“Joy” gave audiences a new way to think about health insurance by focusing on how they can safeguard what is most precious to them. We worked with HealthCare.gov to enroll more African Americans by shifting the narrative about their role in the healthcare system. The campaign helped make the 2022 Open Enrollment Period the most successful ever. ‘Joy’ won two Silver Telly Awards.
ESPN’s ‘The Captain’ pays tribute to Derek Jeter’s impact on and off the field. We worked with American Family Insurance to air a series of commemorative spots that complement the documentary and depict Jeter traveling back in time to thank many of the important people in his life who helped him achieve his baseball dream. ‘The Captain’ is the recipient of two Silver Telly Awards, a Bronze Telly Award and Silver AAF Award.
American Family Insurance
/ Branded Content
American Family Insurance brand ambassador Kevin Durant surprises and inspires a young boy named James. The connection is real: not only are the two from the same town, but they also are both fearless dreamers who consider their mothers to be their biggest supporters. We captured the magic of their meeting on camera and then shared it while everyone was watching to see Durant play his first games as a Golden State Warrior.
The Association of National Advertisers (ANA) awarded American Family Insurance and its multicultural agency Elite Media three prizes at the organization’s 20th Annual Multicultural Excellence Awards. The pair were honored in the “African American” and “Experiential” categories for their work, “Time’s The March, Made Possible by American Family Insurance.”
/ Branded Content
Nintendo was looking to build relevance and market share for the DS console and software titles among women 18-34. We led negotiations to acquire Beyonce Knowles to help create excitement and awareness around the product offerings.
/ Proprietary Properties
We created the Stomping On The Yard National Step Show Tour. “Stomping On The Yard” is the live event, tour and ESPN television special that inspired the movie “Stomp The Yard”. The tour consisted of over 100 three-hour step shows and campus festivals. We then licensed this platform, trademark and intellectual property to Sony Pictures for the blockbuster film. To date, Stomp The Yard has grossed more than $100M in worldwide box office sales.